Ashley Furniture: Mission

In starting, maintaining, or elevating a business to outlive its highest potential, there are essential factors for getting there. CEO/President of the Ashley Furniture HomeStore operations in New York and New Jersey, Eugene Chrinian, places a strong emphasis on creating and living by a mission of your company. To have a system of values your employees and greater factions can frame there operations within.

For a first representation of how a company can have values, and how those values can help a company excel, take a look at Eugene Chrinian’s company’s mission and values.

Ashley Furniture HomeStore


We are committed to delighting our customers, employees, and the communities we serve in every personal interaction and by doing so we honor God.


To be the retailer and employer of choice in every community we serve.

Core Values

1) We Put People First – treat every individual with respect and care at all times

2) We Are Customer Focused – continually create memorable experiences

3) We Are Passionate – bring energy, enthusiasm, and drive to your performance daily

4) We Are Ethical – act with honesty and integrity in every interaction

5) We Pursue Excellence – commit yourself to continuous improvement

6) We Are Socially Responsible – join us as stewards of our communities

How Values Effect a Company

At Ashley Furniture HomeStore, all employees are able to further our Mission and Vision by demonstrating these Core Values, regardless of their religious beliefs. Factory Direct Enterprises, LLC. d/b/a Ashley Furniture HomeStore does not discriminate based on an individual’s religious faith or lack thereof, in regard to hiring, advancement, or any other term or condition of employment.

Eugene Chrinian and his wife Donna currently attend Cornerstone Christian Church and support numerous charitable organizations. Eugene is a board member on the Christian Healthcare Center Board and also belongs to the C12 Business Group. Eugene and his family have traveled to Africa to support water projects and enjoys recreational travel to the Caribbean. In all of this, Eugene Chrinian continues to study leadership and customer service best practices to improve the impact of the business.

Leadership at Ashley Furniture HomeStore

The number 1 selling furniture chain Ashley Furniture HomeStores functions all on leadership. They are the No. 1 selling brand of home furniture in North America.

If you are interested in learning leadership, we need talented, self-directed and hardworking professionals to support our rapid growth. We will help you grow to become a savvy business owner and operator through your time here.

Our people are our most important asset. At Ashley Furniture HomeStore, we’re always on the lookout for our next rising star. We promote from within our company and offer competitive earning potential, bonus opportunities, a comprehensive benefits package, and a paid, mentorship-based training program. We stress leadership and the development of our mission in our every operation. Contact Eugene Chrinian for more information.

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